How to Implement Blue Ocean Strategy (BOS) in B2B Sector Kaip gyvendinti ydr j vandenyn strategij ( VS) sektoriuje verslas – verslui“

The aim of research is to confirm the hypothesis that BOS is viable in the B2B sectors. The objects of research are two business entities: world’s lead-ing suppliers of construction chemicals and manufacturer of purification equip-ment. Authors posed first research question is BOS a suitable within construction chemicals and purification equipment manufacturers’ industries? Second research question was about how to evaluate acceptability of new strategic choice on BOS? Third research question was how to diagnosis organisational hurdles on BOS implementation? Research has confirmed the hypothesis and suggested application of innovation value chain to diagnosing company’s ability to implement value in-novation. Tyrimo tikslas patvirtina hipotez , kad VS yra gyvybinga B2B sektoriuose. Tyrimo objektai yra du verslo subjektai: pasaulyje pirmaujantys statybos chemikal tiek jai ir valymo rengini gamintojai. Autori keliamas pirmasis mokslini tyrim klausimas – ar VS yra tinkama statybos chemikal ir valymo rengini gamintoj pramonei? Antrasis mokslini tyrim klausimas – apie tai, kaip vertinti naujo strateginio pasirinkimo priimtinum VS? Tre iasis tyrimo klausimas – kaip diagnozuoti or-ganizacines kliūtis, gyvendinant VS? Tyrimai patvirtino hipotez , ir buvo pasiūlyta taikyti inovacij vert s grandin , siekiant diagnozuoti mon s geb jim gyvendinti inovacij vert . Straipsnis angl kalba