Perceptions of Travel Planning for Musicians: A Malaysian Perspective

The objective of this paper is to study the perceptions of musicians who are working in an orchestra company concerning the efficiency in travel planning when they are travelling abroad. The study attempted to examine how these musicians viewed visa arrangement, air cargo services and ground transportation services in terms of its importance towards travel planning. Using a convenience sampling, a survey was carried out among 31 employees who are working as musicians in an orchestra company. It was found that respondents viewed visa arrangement, air cargo services and ground transportation services are important in travel planning. The paper provides an insight for logistics managers to aware on visa arrangement, ground transportation and air cargo services as factors that may need to be considered when panning a travel for musicians and their instruments particularly for overseas trips. Implications and limitations from this study are also discussed.