Seaport development: A study on customer attraction to Westport, port klang, Malaysia

The Porter’s 5 Forces of Competitive model provides a simple perspective for assessing and analyzing the competitive strength and position of a business organization. The development and growth in port and shipping industries were effected the economy of Malaysia. With the located of Malaysia at East-West International Trade Lanes, it is being the Westport as a regional hub and national load centre at Port Klang with the commercial environment and infrastructure is now competitive. This study is aims to identify the most effective strategy, how to handle the threat among the clients to develop new entrant. With this research, it is utilizing by Porter’s 5 Forces as methodology framework. These objectives based on SWOT analysis with conducted by using a few procedures and using the factor analysis to identify the component that influencing the factor of SWOT. This study expected to gain the effective strategy for competitiveness in Malaysian port, especially for Westport.