The Top Factors that Affect the Commercial Success of High-Growth Companies

The National Venture Capital Association (U.S) recently released figures showing that '6.2Bn, ￡3.9Bn, (35%) of all Venture Capital goes to early stage businesses, however, only ￡151M (50%) of U.K Venture Capital goes to companies at the same stage. With most high-growth companies failing if they don't raise financing, obtaining a portion for this venture capital is important. Here we study the priorities companies should focus on as they grow, to improve the chances of commercial success and raising venture capital, are reported here. Quantitative results show there are four priorities that consistently get ranked as the most influential. Combined these priorities are ranked most important 66% of the time in early stage companies and 70% in growth stage. The four priorities are: Market, ensuring the market is of great size ($1Bn and above) and growing, enabling the company to have enough room to pivot within the same market and still secure a large section of it. Technical Personnel, do they have appropriate technical background. Management, do they have prevalent experience in the market. Technical Enablers consisting of timescale to market, parallel technologies that had to be taken into consideration and differentiation in marketplace. During the report the author discovered there are four priorities that can help maximize commercial success: Application & Market, Management, Technical Personnel and Technical Enablers. In addition the author made further observations that can have an effect on the commercial success of a company including community and quantity of local investment funds.