|
Effect of customer satisfaction measures on a supply chainDOI: 10.7508/AIEM-V2-N1-35-39, PP. 35-39 Keywords: Customer satisfaction, supply chain Abstract: This paper concerns with a survey study considering customer satisfaction requirements in a supply chain. The model analyzes the effective satisfaction measures of the customers on supply chain. The decisions made here help to determine the profit provider satisfaction measures. A case study illustrates the applicability of the proposed mathematical model.
|