全部 标题 作者
关键词 摘要

OALib Journal期刊
ISSN: 2333-9721
费用:99美元

查看量下载量

相关文章

更多...
管理评论  2015 

质量安全背景下可追溯亚热带水果消费行为范式:购买经历的调节作用

, PP. 176-189

Keywords: 可追溯亚热带水果,购买行为,购买经历,结构方程模型,调节作用

Full-Text   Cite this paper   Add to My Lib

Abstract:

可追溯亚热带水果的购买行为对其质量安全可追溯体系有效实施有着重要影响,探讨可追溯亚热带水果消费行为范式,对于指导水果企业制定合理的策略吸引消费者购买、促进水果产业持续健康发展、保障水果质量安全具有重要意义。因此,本文构建了可追溯亚热带水果消费者购买行为模型,分析了信息质量、产品展示、可追溯性、安全性、信任和偏好六个前因变量对可追溯亚热带水果消费者购买动机和行为的影响,并讨论了购买经历的调节作用。从广东、广西和海南三省采集了321个有效样本,采用结构方程技术对理论模型进行了实证检验和分析。实证研究结果表明,可追溯性、安全性、信息质量、产品展示、信任和偏好对消费者购买动机有不同程度的积极影响,购买经历对购买动机与其影响因素之间的因果关系具有重要的调节效应。

References

[1]  崔朝辉,周琴,胡小琪.中国居民蔬菜、水果消费现状分析[J]. 中国食物与营养, 2008,(5):34-37
[2]  何莲,凌秋育.农产品质量安全可追溯系统建设存在的问题及对策思考——基于四川省的实证分析[J]. 农村经济, 2012,(2):30-33
[3]  海南惠农网.海南省亚热带水果质量追溯监管平台启动仪式在海口举行[EB/OL]. http://www.hn-hn.net, 2013-05-16
[4]  张均涛,李春成,李崇光.消费经历对顾客满意感影响程度研究——基于武汉市生鲜农产品的实证研究[J]. 管理评论, 2008,20(7):21-27
[5]  程培堽,殷志扬.风险知觉、风险偏好和消费者对食品安全事件的反应——以瘦肉精事件为例[J]. 管理评论, 2012,24(12):128-136
[6]  范春梅,贾建民.食品安全事件中的公众风险感知及应对行为研究——以问题奶粉事件为例[J]. 管理评论, 2012,24(1):163-168
[7]  杜鹏.消费者绿色食品支付意愿研究: 顾客体验视角[J]. 农业经济问题, 2012,(11):98-103
[8]  罗丞.消费者对安全食品支付意愿的影响因素分析[J]. 中国农村经济, 2010,(6):22-34
[9]  Zhang K., Chai Y., Yang S., Weng D. Pre-warning Analysis and Application in Traceability Systems for Food Production Supply Chains[J]. Expert Systems with Applications, 2011,38(3):2500-2507
[10]  Bosona T., Gebresenbet G. Food Traceability as an Integral Part of Logistics Management in Food and Agricultural Supply Chain[J]. Food Control, 2013,33(1):32-48
[11]  Oickinson D., Hobbs J., Von B. A Comparison of US and Canada Consumers' Willingness to Pay for Red-Meat Traceability[C]. American Agricultural Economics Association Annual Meeting, 2003
[12]  Han J. The Effects of Perceptions on Consumer Acceptance of Genetically Modified Foods[D]. Louisiana State University, 2006
[13]  王锋,张小栓,穆维松,傅泽田.消费者对可追溯农产品的认知和支付意愿分析[J]. 中国农村经济, 2009,(3):68-74
[14]  赵荣,陈绍志,乔娟.基于因子分析的消费者可追溯食品购买行为实证研究——以南京市为例[J]. 消费经济, 2011,27(6):63-92
[15]  王怀明,尼楚君,徐锐钊.消费者对食品质量安全标识支付意愿实证研究——以南京市猪肉消费为例[J]. 南京农业大学学报(社会科学版), 2011,11(1):21-29
[16]  文晓巍,李慧良.消费者对可追溯食品的购买与监督意愿分析: 以肉鸡为例[J]. 中国农村经济, 2012,(5):41-52
[17]  赵智晶,吴秀敏.消费者追溯猪肉信息的行为研究——基于成都市385名消费者的实证分析[J]. 农业技术经济, 2013,(6):73-82
[18]  尚旭东,乔娟,李秉龙.地域差异、主观感受与消费者可追溯食品购买意愿——基于广州、哈尔滨市的调查数据[J]. 经济问题, 2012,(11):69-74
[19]  吴林海,卜凡,朱淀.消费者对含有不同质量安全信息可追溯猪肉的消费偏好分析[J]. 中国农村经济, 2012,(10):13-23
[20]  Tobin D., Thomson J., LaBorde L. Consumer Perceptions of Produce Safety: A Study of Pennsylvania[J]. Food Control, 2012,26(2):305-312
[21]  Plessis H., Rand G. The Significance of Traceability in Consumer Decision Making towards Karoo Lamb[J]. Food Research International, 2012,47(2):210-217
[22]  Smith P. Delivering Food Security without Increasing Pressure on Land[J]. Global Food Security, 2013,2(1):18-23
[23]  Abebaw D., Fentie Y., Kassa B. The Impact of a Food Security Program on Household Food Consumption in Northwestern Ethiopia: A Matching Estimator Approach[J]. Food Policy, 2010,35(4):286-293
[24]  Marra M., Hubbell B., Carlson G. Information Quality, Technology Depreciation, and Bt Cotton Adoption in the Southeast[J]. Journal of Agricultural and Resource Economics, 2001,26(1):158-175
[25]  张蓓.超市农产品陈列策略探讨——基于AIDA模型的思考[J]. 北京工商大学学报, 2010,25(4):102-106
[26]  Verhagen T., Dolen W. Online Purchase Intentions: A Multi-Channel Store Image Perspective[J]. Information & Management, 2009,46(2):77-82
[27]  Pavlou P. Institutional Trust Ininter Organizational Exchange Relationships: The Role of Electronic B2B Marketplaces[J]. Journal of Strategic Information Systems, 2002,11(3):215-243
[28]  Hong I., Cho H. The Impact of Consumer Trust on Attitudinal Loyalty and Purchase Intentions in B2C E-Marketplaces: Intermediary Trust vs. Seller Trust[J]. International Journal of Information Management, 2011,31(5):469-475
[29]  Childers T. Assessment of the Psychometric Properties of an Opinion Leadership Scale[J]. Journal of Marketing Research, 1986,5(1):184-189
[30]  Fishbein M., Ajzen I. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research[M]. Boston: Addison-Wesley, 1975
[31]  Rodgers W., Negash S., Suk K. The Moderating Effect of Online Experience on the Antecedents and Consequences of Online Satisfaction[J]. Psychology Marketing, 2005,22(4):313-331
[32]  Cuesta J., Edmeades S., Madrigal L. Food Security and Public Agricultural Spending in Bolivia: Putting Money Where Your Mouth Is?[J]. Food Policy, 2013,40(3):1-13
[33]  Kim D., Ferrin D., Rao H. A Trust-Based Consumer Decision-Making Model in Electronic Commerce: The Role of Trust, Perceived Risk, and Their Antecedents[J]. Decision Support Systems, 2008,44(2):544-564
[34]  Lee K., Chung N. Understanding Factors Affecting Trust in and Satisfaction with Mobile Banking in Korea: A Modified DeLone and McLean's Model Perspective[J]. Interacting with Computers, 2009,21(5):385-392

Full-Text

comments powered by Disqus

Contact Us

service@oalib.com

QQ:3279437679

WhatsApp +8615387084133