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科学通报  2015 

基于互联网平台的大数据收集在社会认知研究中的应用

DOI: 10.1360/N972014-00827, PP. 986-993

Keywords: Mturk,大数据收集,社会认知,网络平台

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Abstract:

基于互联网的大数据收集是社会认知领域的新兴研究手段.本文主要介绍了基于以MTurk,MicroTurk等为代表的、具有交易功能的大型行为数据网络收集平台进行的社会认知领域的研究,从网络平台大数据采样的数据质量和大数据对社会认知领域新方向的启发两方面进行阐述,总结了网络大数据在样本范围和数量、分析方法和实验情境上相比传统实验室数据采集的优势和不足.虽然互联网平台的大数据收集还有无法完全控制被试完成任务、存在难以通过大量样本平衡的变量等一系列问题,但这一研究方式的社会性生态效度佳,且在纵向研究和社会行为的网络化分析等方面表现出独有优势,在社会认知领域的研究中具有广阔的应用前景.

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