|
Modern Marketing 2016
Airbnb爆炸性发展的案例分析—基于用户感知风险视角
|
Abstract:
[1] | Belk, R. (2014) You Are What You Can Access: Sharing and Collaborative Consumption Online. Journal of Business Re-search, 67, 1595-1600. http://dx.doi.org/10.1016/j.jbusres.2013.10.001 |
[2] | Peter, J.P. and Tarpey L.X. (1975) A Comparative Analysis of Three Consumer Decision Strategies. Journal of Consumer Research, 2, 29-37. http://dx.doi.org/10.1086/208613 |
[3] | Mitchell, V.W. (1999) Consumer Perceived Risk: Conceptualisations and Models. European Journal of Marketing, 33, 163-195. http://dx.doi.org/10.1108/03090569910249229 |
[4] | Bauer, R.A. (1960) Consumer Behavior as Risk Taking. In: Hancock, R.S., Ed., Dynamic Marketing for A Changing World, American Marketing Association, Chicago. |
[5] | Dowling, G. and Staelin, R. (1994) A Model of Perceived-Risk and Risk Handling Activity. Journal of Consumer Research, 21, 119-134. http://dx.doi.org/10.1086/209386 |
[6] | Cox, D.F. (1967) Risk Taking and Information Handling in Consumer Behavior. Harvard University Press, Boston. |
[7] | Cunningham, S.M. (1967) The Major Dimensions of Perceived Risk. In: Cox. D.F., Ed., Risk Taking and Information Handing in Consumer Behavior, Harvard University Press, Boston. |
[8] | Jacoby, J. and Kaplan, L.B. (1972) The Components of Perceived Risk. Advances in Consumer Research, 3, 382-383 |
[9] | Murray, K.B. and Schlacter, J.L. (1990) The Impact of Services Versus Goods on Consumer’s Assessment of Perceived Risk and Variability. Journal of the Academy of Marketing Science, 18, 51-65.
http://dx.doi.org/10.1007/BF02729762 |
[10] | 朱丽叶, 潘明霞, 卢泰宏. 感知风险如何影响消费者购买行为?——国内消费者知觉风险结构实证研究[J]. 现代管理科学, 2007(8): 13-15. |
[11] | Yin, R.K. (1994) Case Study Research, Design and Methods. 2nd Edition, Sage Publications, Beverly Hills. |
[12] | 毛基业, 张霞. 案例研究方法的规范性及现状评估——中国企业管理案例论坛(2007)综述[J]. 管理世界, 2008(4): 115-121. |
[13] | 张汉鹏, 陈冬宇, 王秀国. 基于网站和卖家的C2C消费者购买意愿模型:感知收益与风险的转移[J]. 数理统计与管理, 2013(4): 718-726. |
[14] | Bhatti, N., Bouch, A. and Kuchinsky, A. (2000) Integrating User-Perceived Quality into Web Server Design. Proceedings of the 9th International World Wide Web Conference, Amsterdam, 1-6.
http://dx.doi.org/10.1016/s1389-1286(00)00087-6 |
[15] | 赵宏霞, 才智慧, 何珊. 基于虚拟触觉视角的在线商品展示、在线互动与冲动性购买研究[J]. 管理学报, 2014(1): 133-141. |