Restaurant Image in Social Media: The Case of Tripadvisor

It possible to see the change phenomenon in everywhere. Technologies are also the space where the phenomenon of change can be seen. Because around here it changes occur day by day. Particularly computer and Internet-based rate of technological change is increasing every day. These changes cause some pros and cons for users and businesses. Technological changes makes users more active and they can reach informations more easily which was once under monopoly of businesses. One of technological changes is social media that provides the superiorities of users on businesses. Individuals can take an oppurtunity freely sharing of their opinions and experieces on any subjects through social media. The aim of the study is to analyze sharing of predetermined restaurants of TripAdvisor’s users which is one of social media sites and to determine positive and negative implications on resatautant image. As a result, it was determined that information shared by users have positive and negative impact on the image of the restaurant.