新生代农民工创业进入路径中的社会网络分析
An Analysis of New Migrant Entrepreneurs’ Social Networks in Different Start-up Entry Paths

创业进入路径的分化，必然导致新生代农民工创业者对于社会网络利用方式的转变。基于对新生代创业农民工的调研数据，实证分析了复制型创业和跃迁型创业两种不同进入路径中创业者对其社会网络的使用和效用，以及不同创业进入模式与初创经营绩效的关系。研究结果表明：在资金获得与生意获得过程中，复制型创业者和跃迁型创业者对于社会网络的使用具有差异性；社会关系网络使用的最重要作用是获得生意，并以此对首年经营绩效产生显著影响；先前拥有销售或管理经历、且受过更高教育的新生代农民工更有可能选择跃迁型创业模式，同时相较于复制型创业，他们展现出了更好的长期发展和利润获取能力。
The start-up entry paths of new generation migrant workers has been differentiated, which leads to change the use of social networks in the process of entrepreneurship. Accordingly, We divide the new generation’s start-up entry paths into two parts. The first is the copy-type entrepreneurial mode, and the other is the mode of occupational transition. The survey data of 284 new generation rural migrant entrepreneurs are statistically analyzed to study the roles of social networks and their effects performed in the different start-up entry paths, as well as the relationship between different start-up entry mode and business performance. Result shows that social networks of occupational transition entrepreneurs and copy-type entrepreneurs function differently in obtaining starting funds and business opportunity, and are more crucial in obtaining business opportunities so as to increase profit returns.The new generation migrant worker who has sales or management experience previously and higher education is more likely to opt for the mode of occupational transition. And compared with the copy-type entrepreneurial mode, they show a better long-term development and profit ability.