生存理性如何影响农户的差别化生产
How Does Survival Rationality Influence Peasant Households in Production With Differences?

在食品安全威胁下，农户重新定义了“为自家生产”和“为市场生产”的差别化生产行为。基于经济理性行为假设认为农户存在以确保自家食品安全为动机的生存理性。根据在5省区收集的827份农村入户调研数据，对农户差别化生产行为进行具体分析，描述了差别化生产行为总体特征，并测量农户食品安全自我保护意识、威胁感知程度和信息渠道等因素。运用Probit模型验证了命题：以食品安全自我保护意识为特征的生存理性，支配了农户为确保自家消费安全而进行的差别化生产。
Facing the threat of food safety, peasant households redefine the differential production behaviors of “production for the home” and “production for the market”. Based on the reflection of the Economic Man assumption, this paper argues that peasant households express the survival rationality to guarantee their own food safety. With the data collected from 827 peasant households in five provinces of China, it analyzes the motivations of peasant households’ differential production behaviors. The paper also describes the major characteristics of differential production behaviors, and measures food safety self-protection awareness, threat perception and information channels of the households. Using Probit model, the paper discusses and validates the following proposition: Survival Rationality, which is characterized by food safety self-protection consciousness, governs differential production behaviors to guarantee their own consumption safety.