本文以云南普者黑景区为研究对象，从旅游营销的角度分析其发展过程中营销方式的现状。基于SWOT分析法的基础研究理论，以问卷调查、现场踏勘访谈的方式，探究普者黑景区发展情况与旅游营销的深度联系，分析景区营销存在的不足，针对现状问题，提出相应的对策。研究结果将对云南省旅游营销具有重要的参考借鉴和指导意义。
Puzhehei area of Yunnan is researched in this study. The status research of countermeasure of mar-keting of Puzhehei in the development process is discussed from the perspective of the tourism marketing. Based on the basic research theory of SWOT analysis, the methods of questionnaire sur-vey and field reconnaissance were used to research the relationship of the current situation and tourism marketing of Puzhehei and analyze the shortages of tourism marketing. According to status of the problem, the corresponding countermeasures are put forward. The results of the study have important reference and guiding significance for Yunnan tourism marketing.
