精准出版诉求下教辅图书数字出版平台构建研究
Research on the Construction of Digital Publishing Platform for Teaching Auxiliary Books under the Demand of Precise Publishing

教辅图书在我国具有强大的读者群，在全国图书销售十大类别中，教辅类图书销售码洋一直名列前茅，是许多出版社重要的出版品种。虽然市场巨大，但是目前教辅图书在编写、出版、印刷、发行、售后环节均存在不少问题，如：教辅作者、编辑队伍质量不高；大量同质品种充斥市场；印刷、发行大量重复劳动，浪费资源等。本文从以精准出版为目标，提出建立教辅图书市场的数字出版平台，并对平台的理念和可行性进行阐述，对比平台出版与传统出版的优势。数字出版平台的构建可以有效提高出版质量，节约资源，优化教辅行业出版生态。
Teaching auxiliary books have a strong readership in China. Among the top ten categories of book sales nationwide, teaching auxiliary books have always been at the top of the list, and they are important publications for many publishers. Although the market is huge, currently there are many problems in the process of writing, publishing, printing, distribution, and after-sale. For example, the quality of the authors and editors is not high; a large number of homogeneous varieties flood the market; a lot of duplication of labor in printing and distribution, etc. Based on the goal of precise publishing, this paper proposes to establish a digital publishing platform for the teaching auxiliary books market, and analyzes the concept and feasibility of the platform. At the same time, the paper compares the advantages of platform publishing and traditional pub-lishing. The construction of the digital publishing platform can effectively improve the quality of publishing, save resources, and optimize publishing in the teaching auxiliary industry ecology.