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- 2018
Emotional Branding in the Labyrinth of the Post-TruthKeywords: Post-truth Era^ brand^ emotional branding^ brand populism^ media^ rhetoric^ consumers. Abstract: Post-truth and emotional branding are constantly criticized, the main argument being the creation of emotional pressure in the decision-making process. This is also cited as a prerequisite for fake news, rumours, political lies etc. Can we get out of this frame and look for new intersections of post-truth and emotional branding? Perhaps this would be a way of humanizing post-truth for the benefit of society and reducing brand populism
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