Elections 2016. The Facebook Pages of the Candidates

This paper presents some of the conclusions from a study of the Facebook pages of the eight candidates for President of Bulgaria in the elections held in 2016. The study is based on a quantitative analysis of all the posts of the candidates between 00.00 hours on 7 October – 24.00 hours 5 November 2016. The posts have been analysed based on 31 indicators have been properly entered in a table. Additionally, there is a qualitative analysis of the page and posts, which is left to the subjective judgment of the person tracking the profile. The quality indicator analysis failed to cover all candidates equally, so the data from it for the most part are have not been use