Creating a Political Image by Preelection News and Messages (Presidential Elections 2016)

The paper examines media messages before the Presidential election in our country in 2016, with a focus on the journalistic style in the news and the role of media in building a political image. The subject of the study is the media messages and posts in Bulgaria before and during the election campaign of the presidential election in 2016. The subject of this paper is the process of building an image of political figures through media messages during the survey ed period. The following methods will be used: empirical observation and theoretical analysis