Market-Based Governance in Farm Animal Welfare—A Comparative Analysis of Public and Private Policies in Germany and France

Farm animal welfare policies are in transition: whereas agricultural policy is traditionally characterised by strong state steering, market actors are getting involved in this field. This study aims to improve understanding of these dynamics in the field of farm animal welfare. By conducting a comparative case study of public and private farm animal welfare policies in Germany and France, the findings illustrate how retailers are assuming a leading role in the field. By introducing animal welfare labels and purchasing guidelines, retailers react to rising societal concerns for the welfare of farmed animals. Governmental actors, conversely, are exercising restraint and engage in voluntary rather than regulatory policies. Contrary to the traditionally strong role of the state in agricultural policy, the contribution indicates a shift towards market-based governance in the field of farm animal welfare