Motivations for Industry Stakeholders in China, Vietnam, Thailand and Malaysia to Improve Livestock Welfare

Animal welfare is a global issue that is important to civilians in many countries. Despite this, large gaps exist between practices as recommended by a scientific understanding of farm animal welfare; the expectations and understanding of society at large; and the realities within livestock industries across the world. The reasons for this are as numerous as they are challenging to overcome, however, understanding what might motivate key stakeholders to make improvements could form a base from which to begin. The livestock industry are arguably the most important stakeholders with the capacity to make meaningful choices that impact the welfare of animals, yet seldom are they consulted as to why they might make choices that either improve or threaten the welfare of the animals. This study aimed to collect information about the motivations and barriers to improve animal welfare from leaders in the livestock industry. A complex relationship of motivators is uncovered, and the importance of factors such as financial benefit and food safety is discussed. Figures are presented to begin illustrating the relationship between motivators. The findings of this study serve to better understand the motivations of livestock stakeholders in these key Asian nations, and the barriers that may prevent them from making choices that improve the welfare of the animals