The Benefits of Improving Animal Welfare from the Perspective of Livestock Stakeholders across Asia

A previous study into successful international animal welfare management strategy presented the vital need for animal welfare proponents to establish mutual benefits with the livestock industry. What the perceived benefits to addressing farm animal welfare are, is therefore important information not previously researched. This study asked leaders in the livestock industry in regions across six Asian countries what they saw as the key benefits for improving animal welfare, and which of those benefits they found the most compelling. The potentials to increase productivity of the animals and improve meat quality were among the most frequently cited and most highly rated across the countries. Important differences in the focus of other benefits existed by country, with food safety of highest importance in China and Vietnam, and people-focused benefits (such as human health and improved community livelihood) of greater importance in countries with higher rates of poverty such as India and Bangladesh. Animal-based reasons, such as improving animal welfare to the benefit of the animals themselves, were not compelling benefits in any of the investigated countries, other than India. The results of this study could assist in the development of improved animal welfare strategies