The Comparative Study of the Relationship Between Smartphone Choice and Socio-Economic Indicators | Jamalova | International Journal of Marketing Studies | CCSE

The aim of the current study is to measure the influence of the socio-economic indicators on consumers’ purchase decision about smartphones based on the operating system. For this purpose, indicators as GDP per capita, Gross Savings, Inflation, ICT Development Index, Unemployment and Human Development Index were chosen. Excluding cultural, psychological and personal factors (which mainly should be analyzed on microeconomic level), therefore mentioned socio-economic variables are the same for all citizens of the country. These indicators create an overview of the general situation on the global level and in the developing/developed countries. Also, it makes a sense to identify the relationship between variables not only on the global level but also in the context of income level. So, research is essential to determine the above-mentioned trends in the smartphone market