The Role of Community Radio in Medium, Small and Micro Enterprises (MSMEs) in Rural Indonesia | Irianto | Public Administration Research | CCSE

The problem of economic empowerment of rural society is very complex because of various rural conditions with various limitations such as education level, skill, and lack of facilities and infrastructures among others are communication means which are expected to be able to bridge to interact in dealing with various problems in rural areas. The means of communication that can reach all the inferior rural areas is community radio. Radio as an information media has a strategic role in synergizing various resources and elements of both the government, private, community, college. Community radio can bring the distance between the various gaps that exist in rural communities. With the program of radio broadcast interactive dialogue will be an educational process to the community because there will be an exchange of ideas and education that can involve many parties and the community umm in solving various problems faced by the community; both in the strategic, tactical and technical levels that are mutually beneficial so that there will be mutualist symbiosis. Thus the sustainability of community economic empowerment activities will be more guaranteed sustainability