A Knowledge, attitude and practice (KAP) analysis of lassa fever media campaigns among residents of South-East Nigeria

Background: In as much as studies have been conducted on Lassa fever in Nigeria, the studies had no media angle and were carried out mainly in the Northern and Western regions of the country. This study examined how mass media intervention messages on Lassa fever have influenced the level of knowledge, attitudes and health practices of people living in South-East Nigeria towards controlling and eradicating this disease. Methods: The study adopted survey research design. Multi-stage sampling technique was used in selecting 428 respondents while structured questionnaire was used for data collection.Data analyzed was by descriptive statistics and Pearson correlation technique. Result: The level of exposure to and knowledge of Lassa fever media campaigns among South-East residents were high as confirmed by 90% and 51.1% respectively of the responses. Media campaigns against Lassa fever positively influenced the attitudes of 56.3% of the respondents towards prevention and control of this disease.There is positive significant relationship (0.93 with 0.01 level of significant) between exposure level to Lassa fever media campaigns and knowledge level of the disease among South-East residents. Conclusion: Mass media campaigns aimed at sensitizing the public on Lassa fever disease was adjudged effective. There is also need to employ more of interpersonal communication strategies to enhance effective delivery of this health messages