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OALib Journal期刊
ISSN: 2333-9721
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-  2018 

Visual heuristics for marginal effects plots

DOI: 10.1177/2053168018756668

Keywords: Interaction terms,marginal effects plots,conditional hypotheses,data visualization

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Abstract:

Common visual heuristics used to interpret marginal effects plots are susceptible to Type-1 error. This susceptibility varies as a function of (a) sample size, (b) stochastic error in the true data generating process, and (c) the relative size of the main effects of the causal variable versus the moderator. I discuss simple alternatives to these standard visual heuristics that may improve inference and do not depend on regression parameters

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