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Amachan was shown as a serialised morning drama on Japan’s Nippon Hōsō Kyōkai (NHK) network between April and September 2013. New episodes played 6 days a week, with each instalment running 15 minutes. The combination of the long-form presentation and nearly day-to-day presence helped to integrate the drama into the daily lives of its viewers, and its narrative emphasis on family relationships, experiences shared across generations and nostalgic representation of 1980s popular culture imbued Amachan with a heavy dose of intimate sentimentality. This article will analyse the myriad of ways that Amachan entertains the possibility for public and private forms of media intimacy, focusing on questions of the temporality of broadcast formats, nostalgic representation of ‘old’ media and personal copies and celebration of television-centric models of celebrity