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OALib Journal期刊
ISSN: 2333-9721
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-  2019 

Artist Communication: An Interdisciplinary Business and Professional Communication Course

DOI: 10.1177/2329490619826113

Keywords: pedagogy,curriculum,genre,proposals,visual communication,email

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Abstract:

The arts have not received much attention from business and professional communication (BPC) scholars who are interested in workplace communication. This article begins to fill that gap by explaining a course focused on the BPC that artists produce in their careers. Students learned BPC genres by addressing arts situations: They crafted email pitches to promoters, took promotional photography, created crowdfunding proposals, and more. I argue that teaching artist communication can give a new context to existing BPC assignments, encourage interdisciplinary initiatives, and allow for the incorporation of natively digital communication genres into existing courses

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