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- 2018
Sorry to (Not) Burst Your Bubble: The Influence of Reputation Rankings on Perceptions of FirmsKeywords: cognition,corporate reputation,experiment,reputation rankings Abstract: We measure the influence of reputation rankings on individuals’ perceptions of firms. Through experimental design, we vary whether and how participants are exposed to a reputation ranking alongside other information about a firm. We find that rankings influence perceptions when they are negative and congruent with other information about the firm. These findings help explain how a firm’s reputation can change even if its characteristics remain constant and why change in a firm’s characteristics can be slow to produce change in its reputation
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