Apes on TV: Medium specificity and considerations of continuity in early transmedia storytelling

In 1974, CBS premiered a television series based on the popular Planet of the Apes films. Despite high expectations from the network, the series was a critical and ratings flop and CBS quickly canceled it in the middle of its first season. This article considers the short-lived Planet of the Apes (1974) series as an early attempt at transmedia storytelling and asks what its failure might reveal about certain pre-conglomeration, pre-franchising industrial logics, particularly as they relate to properties that transition from film to television. The Apes television series offers an opportunity to understand certain logics of transmedia textual management before they become entrenched in discourses of media franchising. Through a combination of industrial and textual analysis, I trace the history of the programme and ultimately argue that the industrial considerations (specifically those of network era broadcast television) heavily informed the intertextual relationships between the film series and the TV show