Learning strategies for engagement and retention of young audiences

This article examines the available literature on engaging young audiences to visit libraries, museums and performing arts shows, and their strategies for developing permanent audiences. The recommendations drawn from the review serve as an input for the Latin American Library for Children and Youth that is currently in a planning stage. Ideas regarding program, partnerships, communication and promotion of libraries in the context of the 21st century are explained in accordance with an audience approach that emphasises the presentness of children and youth, the demands and motivation of cultural participants, and the need to enable cultural rights