Can disclaimer labels or Dove Evolution commercial mitigate negative effects of thin

We examined the comparative effectiveness of the Dove Evolution commercial and disclaimer labels as media literacy interventions. Women (N？=？287) viewed thin-ideal images by themselves, preceded by the Dove Evolution commercial, or containing specific or generic disclaimer labels. Participants completed pre- and post-test measures of body satisfaction, post-test social comparison, and media literacy. Interventions were not effective in mitigating drops in body satisfaction, reducing social comparison, or increasing media literacy, despite women understanding their purpose. A 2-week follow-up showed no delayed effects on media literacy. None of these interventions were effective in counteracting the negative effects of media exposure in women