Couple’s Decision

Satisfaction with the tourist destination is an issue that has attracted the interest of many researchers. However, it has rarely been related to the decision-making process when choosing the destination. This is precisely the objective of this research, carried out with a study based on a sample of 371 couples, whose members responded separately, giving it greater reliability. The absence of conflict during the decision-making process and joint adoption of decisions are the variables shared by the most satisfied tourists, whether men or women. Furthermore, it has not been demonstrated that the existence of a consensus between the couple on their perceptions of how the decision was reached has any influence on the satisfaction experienced. These findings have implications that are discussed in this article