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- 2019
If Not Now, When? The Timeliness of Developing a Dialogue between Consumer Culture Theoretic and Macromarketing PerspectivesKeywords: social media,politics,freedom,information and communication technology,societal welfare Abstract: This paper advocates for doing more research at the intersction of consumer culture theoretic and macromarketing perspectives. It provides an example of a project ideally suited for analysis of this kind, a study that would address how the features and marketing practices of social media platforms may be contributing to political polarization at the societal level
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