基于重庆旅游官方微博营销的分析研究
Based on the Analysis of Chongqing Tourism Official Microblog Marketing

随着数字化时代到来，网络的使用已经成为大众生活必不可少的一部分，包括微博在内的各种社交软件，开辟了一个新的世界。相应，微博营销凭借着简单便捷、高效互动、精准丰富等超越传统营销的优越性，也在文化旅游这一前景广阔的产业中得到运用。文章通过研究设计，分析了重庆区县旅游官方微博认证的情况，并以重庆市文化旅游委为典型代表的官方微博在旅游营销工作中的问题，提出针对性的相关建议。微博天地，可大可小，希望相关建议能进一步完善重庆旅游官方微博营销工作。
With the advent of the digital era, the use of the Internet has become an essential part of public life, including microblog and other social software, opening up a new world. Accordingly, with the advantages of simple and convenient, efficient interaction, precise and rich, microblog marketing has also been used in cultural tourism, a promising industry. Through the research and design, this paper analyzes the situation of Chongqing tourism official microblog certification, and takes Chongqing Cultural Tourism Commission as a typical representative of the official microblog in the tourism marketing work, and puts forward relevant suggestions. It is hoped that relevant suggestions can further improve the marketing of Chongqing tourism official microblog.