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OALib Journal期刊
ISSN: 2333-9721
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-  2019 

PUBLIC RELATIONS AND PRO BONO CAMPAIGNS

Keywords: corporate social responsibility, public relations, pro bono

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Abstract:

Sa?etak Corporate social responsibility (CSR) is a concept in which a business subject willingly and in interaction with other parties decides to contribute to a better society. CSR builds and connects businesses, employees and the community. One example of such business is taking on cases pro bono (Latin: for the public good). Representing clients for free on a volunteering basis is an acceptable and welcome way of solving business problems, mostly for financial reasons. For companies and organizations, it is a method of building new social and professional relationships through the active building of image and expanding their list of satisfied clients

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