The Scientific-Technical and Media-related Future of Man and the World

Sa？etak The scientific-technological future often implies hardly conceivable social-philosophical consequences. The range of media-related changes in the very near future, which will significantly change the current mediation of man and the world, is difficult to predict, but they are inevitable. The technological and biological reality of the upcoming era cannot be viewed as separated from all the sociological, psychological, and media aspects of the society and the individual. What will these irreversible consequences in the networked reality of the media and humans imply in bioethical terms? How should we already now think of man, the human community, and the emerging, globalized world? We are approaching a great “tipping point” in which human life and the possible coexistence of artificial and natural intelligence will be tested and one can only speculate on the media picture of such a reality. Will we look for new frameworks for the Heideggerian age of the Image of the World, return to the premises of Wiener’s cybernetics, or perhaps reaffirm some of the traditional premises