MANAGING EMPLOYEE MOTIVATION WITH THE JOB CHARACTERISTICS MODEL

Sa？etak In modern business circumstances it is imperative to have motivated employees and to use their full potential for the benefit of the organization, which largely depends on the way in which a job is organized. Previous research suggests that the way in which a job is organized significantly affects the key variables of organizational behavior. The aim of this paper is to explain the role and importance of the Job Characteristics Model (JCM) in contemporary business environments and to show the impact of its basic dimensions on employee motivation, with particular emphasis on the level of job satisfaction. The paper also presents research findings that show how employees perceive the JCM dimensions and to what extent the dimensions actually affect their motivation and job satisfaction. The research results confirm the importance of this connection; by increasing the presence of positive job characteristics, such as feedback, autonomy and the performance of varied and important tasks, organizations can increase employee motivation and job satisfaction