ALTERNATIVE WINTER TOURISM ACTIVITIES: HOW DESTINATIONS ADAPT TO OTHER ACTIVITIES THAN SKIING

Sa？etak Many destinations around the world make money out of winter tourism, specifically from skiing activity. However, global warming and climate change force these destinations to consider upon another non-snow related activities in winter or all-year activities. Among these activities, ice holiday tourism, thermal tourism and gastronomy take particular attention. The paper initiates to discuss these activities through various examples in the world in a theoretical manner together with real world reflections. Starting with presentation of previous literature, the paper will consider how different destinations at a global scale are seeking for adaptation to other type of activities in the face of global warming. Then, alternative activities for winter tourism will be presented in detail. Finally, this paper concludes that alternatives are still presents for the destinations suffering from the loss of revenue due to global warming as well as destinations looking for diversifying their activities in order to attract more tourists