浅谈卷烟市场营销中市场信息的采集分析与运用
Discussion on Collection, Analysis and Application of Marketing Information in Cigarette Marketing

信息是企业发展的重要资源，对市场信息的收集、分析和运用水平已经成为一个企业彰显实力、提高核心竞争力的重要标志。本文浅要分析了市场信息的内涵及建立科学的信息采集、分析与应用体系对烟草商业企业的重要意义，并简要的从采集、分析和运用三个环节探讨了如何提高烟草商业企业信息化水平。
Information is an important resource for enterprise development. The level of market information collection, analysis and application has become an important symbol for an enterprise to show its strength and improve its core competitiveness. This paper briefly analyzes the connotation of market information and the significance of establishing a scientific information collection, analysis and application system for tobacco commercial enterprises, and briefly from the collection, analysis and use of three links, explores how to improve the level of tobacco business enterprise information.