EFFECTS OF MUNICIPALITY SUSTAINABILITY PRACTICES ON TOURISTIC SERVICE QUALITY

Purpose of this study is determined as “investigating the effectiveness of the sustainability practices executed by the municipalities to increase the quality of the destination tourist service by considering destination ecosystems stakeholder roles”. The study also takes into account the structure of the partnerships that municipalities carry out with their stakeholders through a destination-based ecosystem approach in their sustainability implementations. In addition, the role that such destination-based tourism ecosystem stakeholders play in sustainability implementations, the impact of these roles on sustainability and also on the destination service quality are of interest to study. When the research findings of this study obtained, three important factors has been determined related to the effects of municipalities’ sustainability implementations on touristic service quality. These foctors are: a) Communication quality in macro and micro dimension on the basis of destination and technical knowledge b) Qualified personnel need c) Common resource and action plan for promoting destination sustainability implementations. Actions taken by the municipalities on these factors will ensure that sustainability implementations will positively affect the touristic service quality and tourist demand