Political Information and Media in The Referendum of the Constitutional Amendment 16 April 2017: A Comparison According to the Level of Education

The individual is under the influence of various factors in the process of political informing. Today, with the development of new communication technologies as well as traditional media tools, this process has become even more diverse. In the process, the individuals are affected at different levels according to some demographic characteristics. One of these demographic characteristics is the educational level of the individual. In this study, it was aimed to reveal differences in terms of the effectiveness of communication tools and methods in the political informing process according to the educational status of the people who reside in Sel？uklu, Karatay and Meram districts of Konya. This field survey method was used and 600 people were interviewed using face-to-face survey technique. According to research findings, television and internet are among the first media types among the most influential participants in political informing process. As the tendency of the participating voters to influence the internet in the process of political information increases, there is an increase in the tendency to influence social media. The increase in the level of education also increases the tendency to think that the newspaper and internet is effective for political information