Factors Influencing Charity Shop Customers’ Intention to Use Online Charity Shops

With the rise of e-commerce in recent years, many charities have started selling online mainly through their online shop or their eBay shop. This paper aims to understand the factors that determine charity shop customers’ intention to use online charity shops by adopting the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Furthermore, the study aims to identify current and future online charity shop customers in terms of their demographic characteristics particularly age and gender, and their experience with charity shops