The Examination of Consumer Attitudes towards Organic Textile Products

The number of conscious consumers who are inclined to buy and use organic textile products which are produced with social responsibility consciousness that do not harm human and environmental health are increasing. In the textile and apparel sector where intense competition is experienced, businesses can make a difference and gain competitive advantage by producing organic products. The purpose of this research is to examine consumer attitudes towards organic textile products. Within the scope of the research, besides the literature review a total of 437 people were applied surveys in Kocaeli and Istanbul. The findings of the analysis of the data obtained from the surveys were interpreted. It is expected that this research will contribute to the marketing and brand managers of businesses of the textile and apparel sector, fashion designers, consumers and researchers