Descriptive Analysis and Consumer Evaluation of Travel Agencies Websites

This study aims to reveal the current usage status of the travel agencies web sites that have become the virtual showcase of the enterprises with the development of internet and communication tools, The evaluation of the components used in the websites from a consumer point of view and the comparison of consumer assessments and the current situation. However, it is aimed to reach the results of travel agencies in the tourism market and what consumers expect from a website. For this, 386 travel agencies web sites located in Turkey with descriptive analysis were researched with 47 components under 6 main criteria. The web site evaluation components used in the descriptive analysis were evaluated by 742 internet users and the results were compared. According to the findings of the research, it is seen that web sites of travel agencies are inadequate in online shopping, do not use social media tools effectively, and do not explicitly specify security phrases on online payments. At the same time they are used for information functions rather than marketing activities, and consumer expectations and existing websites do not overlap