Strategic Perspective on The Relationship Between Company Profitability and The Vision of The Company: A Review on BIST Companies

Businesses start their assets for a reason. This causes the business to create goals and objectives. The goals and objectives that are formed constitute the vision of the company together with the reason of existence. The vision statements of the enterprises are in the form of a combination of these three values, the mission, the goals and the objectives, and it is in a structure that shows what the business wants to be in the future and what they plan for the future. Businesses contribute to their development with vision. Vision is a structure that can meet the expectations of enterprises such as long life, being a profitable company and successful steps. The aim of the study is to reveal the relationship between one of these objectives, business profitability and vision. The vision statements of the enterprises that traded on Borsa Istanbul and announced profits for the last 20 years were analyzed in the framework of the vision statement of Akgemci and Güle？ (2009). As a result of the findings obtained, it can be concluded that the profitability of the companies containing these values may be continuous in the vision statements