The Psychology of Media Production: A Theoretical Background

Media psychology seems to recently has found a place within communication studies. Although the roots go back to 1950s, the first years of television, American Psychological Association (APA) considered it as a specific field in 1987 and then founded the department of media psychology. In this regard, this article, in a theoretical approach, while trying to contribute to the Turkish studies done in this field, on the other hand particularly relating it to communication theories, aims to examine the psychological motivations of television and news production both for the media professionals and the audience. Being produced within their sociological and political contexts, the article analyses at the interactions of media contents and looks the ways which are applied to have ratings and attract the audiences in terms of broadcasting/ publishing policies. Although the study mostly focuses on the television production it also tries to deal with the contents on new/media courses where individuals can easily produce