“OVERSHARING”, “PRESENTATION OF SELF” AND CONSUMPTION OF PRIVACY BY SOCIAL NETWORK USERS

The fact that Social Media users do not pay attention to the distinction between sharing and “oversharing” and the new way of communication based on seeing, showing, getting likes, and following create the question of what users’ awareness of privacy is. Our research aims to reveal what the perception of privacy by users of the social sharing network is in the context of the concept of “the presentation of self” by Erving Goffman and the concept of “oversharing” by Hal Niedzviecki according to the approach to uses and effects. In April 2015, a questionnaire study was carried out, with 727 participants. The research concludes that privacy in the Social Media is no more an individual phenomenon but is generated according to the person who is intended to be communicated with, has in this sense been turned into a commodity to keep communication open, and is subjected to consumption, that the features of the frequency of Internet use and gender are effective demographic characteristics on the awareness of privacy, and that the awareness of privacy is towards “oversharing” on the social sharing networks they most use in terms of the different Social Media use preferences by users