Ideological Meaning Construction in Avatar: The Legend of Korra

In recent years, with the influence of the developments in computer technology, a serious increase in fantastic productions has come to fruition. As a mass culture product, fantastic productions have a considerable number of viewing rates throughout the World. These productions, which are regarded as far from social reality because they are unrealistic fictions, are the media on which the ideological meaning can be built. In this work, the ideology concept will be treated as a knowledge pattern in the existing social reality, as Karl Mannheim defines within the discipline sociology of knowledge. Utopia, the other concept Mannheim uses in conjunction with ideology, is the mental codes outside of the prevailing knowledge frame in society and advocating different social order ideas. Even if it is fantastic, it can not be independent of the pattern of social knowledge that is produced in any text. For this reason it is claimed that in every text there can be both ideological and utopian considerations. Therefore, text is one of the manifestations in which ideology and utopian become visible as the field of struggle. In this work, the ideological and utopian elements in the fantastic cartoon named Avatar: The Legend of Korra are handled and how the ideological meaning is constructed is discussed. The resulting conclusion is that in the cartoon an ideological meaning was constructed that the liberalism represented by the USA, has no alternative and that USA interventionism should be regarded as a sacred mission