A new concept in a changing travel culture: Travel Itch

In modern day travel trends, there are tourists not only want to travel for sightseeing but also require every travel experience becomes meaningful and want to build their own stories. New travel movement with changing tourist profile has brought a new concept on the agenda. The concept of “travel itch” is expressed as a feeling that touches people firstly sometime but then frequently comes up and stimulates them to travel. Major symptoms of it are; checking flights, reduced prices of hotels and frequently searching the travel magazines. In this research, it is aimed to bring the concept of “travel itch” which seems to reflect the modern tourist characteristic, into the literature. Thus, this research is expected to shed light for the future studies on marketing, planning and management in accordance with modern tourist profil