Analysis of cost stickiness in publicly traded lodging companies

Cost stickiness is related to the interaction of sales and costs behaviour in companies, and it provides information to many parties on company activities. In this context, the aim of this study is to examine the cost of sales and selling, general and administrative costs’ stickiness behaviour in lodging companies. For this purpose, the period 2008Q1-2016Q4 of the European and American lodging companies’, traded on stock exchanges, data were examined by means of panel data regression analysis technique. 1,116 observations of 31 companies were analysed. According to the results of the analysis, it has been found that cost stickiness behaviour is valid both for the cost of sales and for the cost of selling, general, and administrative costs in lodging companies. In the study, it was also observed that the cost of sales was higher than that of selling, general, and administrative costs