A Research on Advertising Applications in The Social Media as A Promotion Tool: Instagram Sample

The media channels through their applications can be implemented for marketing communications are increasing day by day as a result of the development in communication technologies. However, these developments also make the work of firms and marketers more difficult. Because of this technological rising, it makes competition fiercer. Social networks are becoming more and more attractive every day as a new marketing communication element in which businesses can conduct their marketing activities. In this paper, we tried to see how attractive the social applications are for the network members. Instagram was selected as a sample social network for research and a survey of the researcher for Instagram users was carried out. The research questions were sent to Instagram users by creating a link. Within the findings, it has come to the conclusion that branded ads are more striking, that their ads are more memorable, and that if they are shared by users, other users are motivating to buy that product