A Study of Entrepreneur Personality Characteristics of Sales Representatives According to Generation Differences: The Case of Mugla Province

Entrepreneurship is of great importance for the development of the country's economy and for its continuity. The distinction between successful entrepreneurs and other individuals is thought to be the development of entrepreneurial personality traits. In the literature entrepreneurial personality characteristics are mostly; self-confidence, innovation, need to achieve, locus of control, risk taking and tolerance to uncertainty. Sales representatives are more aware of the market conditions as they see the developments on the market field. For this reason, they are more likely to be entrepreneurs. The main purpose of this study is; to examine the entrepreneurial personality traits of sales representatives according to generation differences. An online questionnaire was sent to salespersons of wholesaler enterprises in Mugla and data were obtained from 144 people. Hypothesis testing was performed with One Way Anova Analysis. After the analysis, it was determined that the Y generation had a higher tolerance to ambiguity between the representatives of the age group Y1 (Y1) and the representatives (Y2) over the age of 30 and the X generation